Buenovia Intelligence
Buenovia Intelligence is an internal tool of BUENOVIA MARKETING LTDA, a digital marketing agency, used for the analysis and reporting of Google Ads accounts that Buenovia is authorised to manage.
What it does
- Reads campaign structure, settings and performance data from Google Ads accounts whose owners have authorised Buenovia to manage them.
- Keeps a history of that data so the agency can compare periods, check budget pacing and spot changes.
- Uses that data for analysis, reporting and decision intelligence: reports, alerts and recommendations that a person at Buenovia reviews before taking any decision.
How it uses the Google Ads API
Buenovia Intelligence accesses data through the official Google Ads API, with Google OAuth 2.0 and the Google Ads
scope (https://www.googleapis.com/auth/adwords). It sends read-only reporting queries.
Buenovia Intelligence does not change Google Ads accounts. Through its current integration it does not create, edit, pause or remove campaigns, ads, keywords, budgets, bids or conversion settings. Write operations are blocked inside the software. Any change to an account is made by a person, separately, in the Google Ads interface.
Private access
Buenovia Intelligence is not open to the public: it is not a public software service and there is no self-service sign-up. Only authorised Buenovia personnel use it, and only for Google Ads accounts whose owners have given Buenovia access.
Your data
How data from Google Ads is accessed, stored, protected and deleted is explained in the Privacy Policy. The rules for using the tool are in the Terms of Use.